Svenska Resor AB - Discover Sweden

Svenska Resor AB (Swedish Journeys Ltd.), located at 7 Storgatan, Floor 3, 111 30 Stockholm, Sweden, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our site and our services. As a travel and tourism company offering guided tours, customized travel planning, accommodation booking, transportation arrangements, adventure travel, cultural experiences, and sustainable tourism initiatives, we understand the importance of your data.

What Information We Collect

We collect various types of information to provide and improve our services:

Personal Information: This includes information you directly provide to us, such as your name, contact details (address, phone number), passport information, date of birth, payment information, and travel preferences. We collect this when you book a tour, create an account on our site, subscribe to our newsletter, or contact us.
Browsing Information: We automatically collect certain information about your device and browsing activity when you visit our site, such as your IP address, browser type, operating system, referring URLs, pages visited, and the dates/times of your visits. This information is collected using cookies and similar technologies.
Location Data: We may collect your precise or approximate location data if you grant us permission through your device settings. This data may be used to provide location-based services, such as suggesting nearby attractions or providing directions.
Special Category Data: In some cases, we may collect special categories of personal data, such as information about your health or dietary requirements, if you voluntarily provide this information to us and it is necessary to fulfill your travel arrangements. For example, informing us of allergies or mobility issues.

How We Use Your Information

We use your information for the following purposes:

Providing and Improving Our Services: To process your bookings, provide customer support, personalize your experience, and improve our site and services.
Communication: To communicate with you about your bookings, provide updates on our services, respond to your inquiries, and send you marketing communications if you have opted in to receive them.
Personalization: To personalize our site and services based on your preferences and interests.
Analytics: To analyze how our site is used and to improve its performance and functionality.
Legal Compliance: To comply with applicable laws and regulations.
Security: To protect against fraud, abuse, and other harmful activity.

Legal Basis for Processing

Our legal basis for processing your personal information depends on the specific context in which we collect it. Generally, we process your personal information on the following bases:

Contractual Necessity: Processing is necessary to fulfill our contractual obligations to you, such as providing the travel services you have booked.
Legitimate Interests: Processing is necessary for our legitimate interests, such as improving our services, marketing our services, and protecting our business. We will only rely on our legitimate interests where these are not overridden by your rights.
Consent: We may rely on your consent to process your personal information for specific purposes, such as sending you marketing communications. You have the right to withdraw your consent at any time.
Legal Obligation: We may process your personal information to comply with our legal obligations.

Sharing Your Information

We may share your information with the following categories of recipients:

Service Providers: We may share your information with third-party service providers who help us provide our services, such as payment processors, accommodation providers, transportation companies, and tour operators.
Business Partners: We may share your information with our business partners, such as hotels and airlines, to provide you with the services you have requested.
Legal Authorities: We may disclose your information to legal authorities if required by law or legal process.
Other Parties with Your Consent: We may share your information with other parties with your consent.

International Data Transfers

Your information may be transferred to and processed in countries outside of Sweden and the European Economic Area (EEA). These countries may have data protection laws that are different from the laws of your country. We will take appropriate safeguards to ensure that your information is protected in accordance with this Privacy Policy and applicable data protection laws, including relying on Standard Contractual Clauses approved by the European Commission.

Data Security

We take reasonable measures to protect your information from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. These measures include implementing physical, technical, and administrative safeguards. However, no method of transmission over the Internet or method of electronic storage is completely secure.

Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights

You have the following rights regarding your personal information:

Right to Access: You have the right to access the personal information we hold about you.
Right to Rectification: You have the right to have inaccurate or incomplete personal information corrected.
Right to Erasure: You have the right to have your personal information erased under certain circumstances.
Right to Restriction of Processing: You have the right to restrict the processing of your personal information under certain circumstances.
Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
Right to Object: You have the right to object to the processing of your personal information under certain circumstances, including for direct marketing purposes.
Right to Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.
Right to Lodge a Complaint: You have the right to lodge a complaint with a data protection authority if you believe that we have infringed your data protection rights.

To exercise your rights, please contact us at Svenska Resor AB, 7 Storgatan, Floor 3, 111 30 Stockholm, Sweden.

Cookies and Similar Technologies

We use cookies and similar technologies to collect browsing information and to personalize your experience on our site. You can control the use of cookies through your browser settings.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will post any changes on our site and, where appropriate, notify you by other means.

Contact Us

If you have any questions about this Privacy Policy, please contact us at Svenska Resor AB, 7 Storgatan, Floor 3, 111 30 Stockholm, Sweden.